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Daou Denim Launch Party

24 Mar 2015

written by Cindy Matalucci

If you know anything about The Pulse, you know we love local companies that have a great story, so we were thrilled when we were asked to be apart of the launch party for Daou Denim! Katherine Daou is the creative director and driving force behind this amazing California made denim line. Katherine has had a passion for fashion that started at a young age. She had a line of organic t-shirts and denim at the ripe old age of 12! At 16 she entered the world of retail as many girls do that love fashion, then went on the attend the Fashion Institute of Design & Merchandising in San Francisco. After spending a few years working for a fashion designer, and working in sales, she left her job to pursue her dream of launching her own clothing company!

Katherine is all about keeping it real and her tag line is “I am authentic.” Her line of denim mirrors that same perspective. It is a premium lifestyle brand that aims to provide women with a classic fitting jean with luxurious details. Katherine was inspired by the California lifestyle and being outdoors in Paso Robles where her parents have a winery. From the colors to the textures, you can see the inspiration and the California vibe. I really loved the zipper jeans and found the line very soft and unique.

Katherine held her launch party at Moniker Warehouse in downtown San Diego, and the atmosphere was perfect for the event. With her jeans holding center stage hanging from the ceiling, to her look book displayed on the walls of the warehouse, it was truly a fabulous affair.

Pablo Fernandez from Secret Table was on hand to prepare amazing appetizers for the guests, and all the food was served on recycled plates and trays by Bottles And Wood. Bottles & Wood targets the gift, hospitality and beverage industries with a focus on custom design and production of glassware and dรฉcor for breweries, tasting rooms, bars, hotels and restaurants. They tailor each piece to the event, for example, they melted down a champagne bottle to create a serving tray with “Daou” inscribed on it for the launch party! Pretty cool!

We got to speak to Pablo about the food he prepared and to Co-founder of Bottles and Wood, Steve Cherry to find out about his company and why they got involved in this event. We also talk to the girls of Be Social PR about their client Daou Denim and how they were inspired by Katherine and her determination. We also ask guests what they thought about the denim on display.

The guests had a blast sipping wine from Katherine’s family’s winery Daou Vineyards & Winery and posing for the camera in front of the red carpet! Check out our photos and video for the skinny on this amazing new denim line and the launch party!

Daou denim launch

Daou denim launch

It's all happening

It’s all happening

Interviewing Katherine

Interviewing Katherine

Daou Wines

Daou Wines

The denim collection

The denim collection

Red carpet fun

Red carpet fun

Surrounded by these beauties

Surrounded by these beauties

Katherine welcomes the crowd

Katherine welcomes the crowd

guests having fun

guests having fun

Katherine & family

Katherine & family

the gals from Be Social PR

the gals from Be Social PR

Plate by Bottles and Wood

Plate by Bottles and Wood

Pablo prepares the food

Pablo prepares the food

Pablo from Secret Table

Pablo from Secret Table

Steve from Bottles & Wood

Steve from Bottles & Wood

Talking to these lovelies

Talking to these lovelies

Red carpet fashion

Red carpet fashion

Brian, Joann and friends

Brian, Joann and friends

Be social Team

Be social Team

Guests flocked to the denim

Guests flocked to the denim

Everyone had a blast!

Everyone had a blast!

Cheers Katherine

Cheers Katherine

What a fabulous night

What a fabulous night

Jamie and I

Jamie and I

Moniker Warehouse

Moniker Warehouse

Team Pulse

Team Pulse


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