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John Varvatos opens in Fashion Valley

25 Aug 2015

written by Cindy Matalucci

John Varvatos Store Address:
7007 Friars Rd, Space #347A
San Diego, CA 92108
Tel: 619.452.2666
Fax: 619.574.0650

John Varvatos Enterprises is pleased to announce the opening of its newest retail location at Fashion Valley Mall in San Diego, California. Totaling 3,500 square feet, the John Varvatos San Diego store marks the opening of the 24nd John Varvatos store worldwide.

The brick outside

The brick outside

The Pulse was their to see the VIP sneak peek on August 14th. We have to admit we are OBSESSED with this brand and used to drive up to LA and South Coast Plaza to get our shop on there. We love the edgy, rock and roll vibe and a man dressed in Varvatos is a man we love to look at! Guests were treated to John Varvatos cologne!

Israel and I are huge fans

Israel and I are huge fans

Sharp dressed Men rocking Varvatos

Sharp dressed Men rocking Varvatos

“With its cool and laidback attitude, San Diego is the perfect location for a John Varvatos store,” said designer John Varvatos. The John Varvatos brand and aesthetic is very much in tune with the southern California lifestyle, while offering a very strong and distinct masculine point of view, something that is unique in the area.”

Lounge area in store

Lounge area in store

As is true for all John Varvatos boutiques, the creation of an edgy, music-inspired atmosphere combined with old world design will play a vital role in the new San Diego space. The store front features a glazed brick and antique-finished zinc metal window-front, reinforcing and paying tribute to the brand’s artisanal roots and passion for craftsmanship. In partnership with Rock Paper Photo, the walls are decorated with a well curated yet eclectic selection of music photography inspired by southern California, including portraits and live-performance shots of internationally known and So-Cal musicians, from Led Zeppelin and Bruce Springsteen to The Mamas and the Papas and The Red Hot Chili Peppers. (UHM, we LOVE this aspect of the boutique and literally wanted to buy all the photos off the wall!)
The floors are composed of rift and quartered wood, which elegantly contrast with the clean canvas of the white brick walls.

Decor and Photographs

Decor and Photographs

The lighting is fabulous

The lighting is fabulous

Cindy, Noelle, & Maria

Cindy, Noelle, & Maria

Overall when you step into the store, it gives off a luxurious and sophisticated vibe that is inherent to the John Varvatos brand.

The San Diego location has the full spectrum of John Varvatos’ offerings, including John Varvatos Collection, John Varvatos Star U.S.A. and Converse by John Varvatos. Here are some of our favorites! You need to check out this amazing new store in Fashion Valley!

This jacket!!

This jacket!!

Loving this suit

Loving this suit

Rocker boots for days!

Rocker boots for days!

Cindy, Todd, & Israel

Cindy, Todd, & Israel

Love these sneakers

Love these sneakers

Belts

Belts

Cory & Cindy

Cory & Cindy

Aida from Fox 5

Aida from Fox 5

Shopping

Shopping

Great gifts too!

Great gifts too!

Michelle Marks from John Varvatos

Michelle Marks from John Varvatos

ABOUT JOHN VARVATOS:
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, and John Varvatos U.S.A. Collection, as well as, Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos entered into a strategic partnership with Republic Records to formally launch John Varvatos Records in February 2014. The collections are distributed in freestanding John Varvatos boutiques and better department stores throughout the world.


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