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John Varvatos

16 Oct 2017

written by Cindy Matalucci

John Varvatos at South Coast Plaza 

THE PULSE WAS THERE WHEN ONE OF OUR FAVORITE DESIGNERS, JOHN VARVATOS, MADE HIS WEST COAST DEBUT OF HIS “WILD AT HEART” FALL/WINTER COLLECTION RUNWAY SHOW FOR SOUTH COAST PLAZA’S 50TH ANNIVERSARY CELEBRATION!

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THE EVENT WAS BENEFITING THE ANAHEIM DUCKS FOUNDATION/LADY DUCKS, WITH ALL PROCEEDS DONATED TO CHILDREN’S HOSPITAL OF ORANGE COUNTY.

WE WERE ABLE TO DO AN EXCLUSIVE WITH JOHN TO FIND OUT ABOUT THIS SPECIAL EVENING AND OF COURSE FIND OUT THE INSPIRATION FOR HIS CAMPAIGN! (WE WERE BACKSTAGE WITH JOHN AND THE MODELS RIGHT BEFORE THE SHOW WENT LIVE!) WE TALK ABOUT HIS LOVE FOR ROCK AND ROLL, THE STATE OF THE COUNTRY TODAY, AND HIS RELATIONSHIP WITH MACHINE GUN KELLY, THE FACE OF HIS FALL CAMPAIGN WHO FOR SURE HAS THE “REBEL SPIRIT.”

With John Varvatos in a dress by Alexis

THE EVENING STARTED WITH A PRE-SHOW COCKTAIL RECEPTION HOSTED BY VEUVE CLICQUOT. THE DECOR WAS VERY AFRICAN INSPIRED WITH BEAUTIFUL FLOWERS AND EVEN SOME COLORFUL HIPPOS!

THE ACCLAIMED RUNWAY SHOW FROM NEW YORK FASHION WEEK MADE AN APPEARANCE IN A SPECIALLY CONSTRUCTED TENTED PAVILION AS PART OF SOUTH COAST PLAZA’S 50TH ANNIVERSARY CELEBRATION. SAM EVANS EVEN CAME FOR THE EVENT AND HE KICKED OFF THE NEW YORK SHOW TOO! WE ARE A BIG FAN OF THIS GUY FROM IMG MODELS.

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THE CAMPAIGN/LINE: REFINED-REBELLION, TRANSLATED THROUGH A SARTORIAL COMPOSITE OF STYLES INCLUDING STATEMENT ANIMAL-INSPIRED FINISHES TO DANDYISM DETAILS AND RAZOR-SHARP SILHOUETTES, RUNWAY LOOKS MARCH TO THE BEAT OF THEIR OWN DRUM WHILE MAINTAINING A CONNECTED MUTABILITY FOR LAYERING AND STYLING — PROVING THE MODERN MAN’S HEART DOES INDEED BEAT WILD.

WE LOVE THE LINX JACKET AND THE ANIMAL PRINT ZIP UP!

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FOLLOWING THE JOHN VARVATOS RUNWAY SHOW, THE TENT TRANSFORMED FOR LIVE MUSIC PERFORMANCE BY A BAND HAND PICKED BY JOHN HIMSELF! VINTAGE TROUBLE WHO WAS PART OF JOHN’S CAMPAIGN LAST YEAR WAS THERE TO TEAR THE ROOF DOWN AND BOY DID THEY!!

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AN AFTER-PARTY ENSUED IN TRUE JOHN VARVATOS STYLE. YUMMY APPETIZERS WERE PASSED AND THE WHO’S WHO OF THE OC WERE MIXING & MINGLING.

WE EVEN HOPE THAT JOHN WILL LAUNCH A WOMEN’S LINE NEXT SO CINDY CAN BE HIS MUSE:) YEP WE CAUGHT THIS ON CAMERA TOO!

ABOUT JOHN VARVATOS:
LAUNCHED IN 2000 WITH A COLLECTION OF TAILORED CLOTHING AND SPORTSWEAR, JOHN VARVATOS NOW REPRESENTS AN ENTIRE MEN’S LIFESTYLE THAT INCLUDES FOOTWEAR, BAGS, BELTS, EYEWEAR, LIMITED EDITION WATCHES, MEN’S FRAGRANCES, AND JOHN VARVATOS STAR USA COLLECTION. THE DESIGNER HAS BEEN RECOGNIZED THREE TIMES BY THE CFDA WITH AN AMERICAN FASHION AWARD FOR NEW MENSWEAR DESIGNER (JUNE 2000) AND MENSWEAR DESIGNER OF THE YEAR (JUNE 2001 AND JUNE 2005) AND WAS HONORED AS GQ’S “DESIGNER OF THE YEAR” IN 2007. IN OCTOBER 2013, JOHN RELEASED HIS FIRST BOOK ENTITLED JOHN VARVATOS: ROCK IN FASHION, WHICH DOCUMENTS THE ELEMENTS OF ROCK STYLE THAT ARE INTRINSIC IN THE MUSIC COMMUNITY. FURTHER ROOTING THE BRAND IN MUSIC, JOHN VARVATOS ENTERED INTO A STRATEGIC PARTNERSHIP WITH BIG MACHINE LABEL GROUP AND JOHN VARVATOS RECORDS IN 2017.

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