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Chita Beauty

07 Mar 2022

written by Cindy Matalucci

Live Friday March 4th

Sponsored by Irish Congress of Southern California.  Remember the St. Patrick’s Day parade is March 12th. 

The Irish Congress of Southern California is a non-profit organization set up to produce the San Diego St. Patrick’s Day parade and festival and is a part of the San Diego Irish Community.

We were so excited to welcome Suzi Abadjian, AKA Suzi Couture, founder of Chita Beauty to the live show.

Suzi Abadjian believes beautiful hair starts with an amazing hair product. She should know. As founder of Chita Beauty and a professional hairstylist and makeup artist out of Glendale, California, Suzi took her knowledge and experience to the next level with a product line that she personally developed that stands out in this competitive industry.

She’s even created a gluten-free product, so important for those with sensitivities and not often seen in hair products.

Create a favorite look or come up with a new style. You’ll have fun while nourishing your hair and giving it the nutrients it deserves.

Suzi began by creating her own hairspray that locks in styles yet allows you to comb through hair, then ventured into new products such as shine sprays, hair oils, shampoos, and conditioners.


There’s something for every hair type and age, from brides to moms and teens. All their products are cruelty-free, with vegan and gluten-free options.

Hair says a lot about a person. Make a statement in 2022 and get noticed for your beauty, inside and out. Chita Beauty is here to be your confidence booster for a fresh new you!

Let’s all say Goodbye to Bad Hair Days!!!

Suzi showcased her amazing products and demonstrated the Gloss N GO Shine mist live on our model.


C3 Leave-In Conditioner 

  • Formulated with botanical extracts
  • A lightweight leave-in detangler conditions, adds body, and maintains a healthy scalp for all hair types
  • The magic touch for your look with a fragrance to last the entire day
  • Keeps hair smooth after a blow-dry prevent a humid look
  • Benefits:
    • Wheat amino acids strengthen
    • Aloe and chamomile are soothing
    • Sage and lemon balm maintain a healthy scalp
    • Pro-Vitamin B5 adds shine and conditions
  • Price: $19.99

Gloss N Go Shine Mist 

  • A thermal protection spray that instantly adds elegant shine to dry or dull hair
  • This shine mist speeds up the blow-dry process (use before blow-drying) and is perfect for any hair type
  • A heavenly smell that lasts 24 hours!
  • Great for styling, curling, and flat iron
  • Paraben-free and alcohol-free 
  • Benefits:
    • Jojoba Seed Oil smoothes and softens frizzy or fried ends
    • Vitamin E antioxidant protects hair from environmental hazards
    • UV absorber assists in protecting hair from sun damage
  • Price: $16.99

Deep Treatment Hair Mask

  • A top seller!
  • A creamy, rich, intense conditioning formula reconstructs, strengthens, and smooths hair
  • This complex formula with cocoa butter and keratin repairs and fortifies hair strands while eliminating frizz, promoting shine, and providing a long-lasting smoothing result
  • Leave in your hair overnight; leave on hair after a shower instead of conditioner for faster results
  • Price: $35 

C3 Marula Oil

  • A top seller for hair!
  • Great for the ends of hair!
  • A weightless on-the-go hydrating formula that revives dry ends and rough texture
  • It leaves hair super soft, shiny, and healthy looking
  • Maintains blowouts on dry hair so the ends stay manageable and smooth
  • Includes antioxidants & UV protectant
  • Price: $22


  • Hard Lock takes hair spray to the next level, locking in must-hold styles with lustrous, natural shine
    • Leaves hair looking natural while adding the strength and volume necessary to make any style last all day long
  • Soft Control is a sheer, modern hairspray with a soft hold
    • Designed to bring new technology to old-style glamour, resulting in flexible, brushable, shiny-soft control
    • This exclusive fast-dry finish plus humidity-resistant hairspray won’t dampen or dull smooth styles
  • Price: $39

Newest Product: Bye Bye Brass Purple Toning Shampoo & Conditioner Combo

The shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine, and reducing breakage

~Works on natural blondes, highlighted, or gray hair

~Refresh your color to help prevent dull-looking hair 

~The conditioner helps neutralize unwanted yellows, adds brilliant color and highlights with shine and body

~May also be used as a deep color enhancement conditioning treatment

~For maximum results, use Purple Shampoo and Purple Conditioner together


Grape seed extract helps prevent split ends and conditions 

Contains antioxidants for healthier-looking hair and scalp

Gently cleanses while toning

Reduces brassiness in blonde, gray, or any tone

No animal testing

Price: $35


Use Special Promo code thepulsesd to receive a free deep treatment hair mask with your order of any products! 

Suzi created a fabulous updo on Cindy before the live show.

To see the transformation, head over to instagram for the full look!


View this post on Instagram


A post shared by Cindy Host/Producer The PulseⓇ (@thepulsesd)

Cindy’s Outfit provided by Rent The Runway

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