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Women Empowered Boutique

21 Dec 2018

written by Cindy Matalucci


Women Empowered Boutique
4305 University Avenue
City Heights, CA 92105

Hours: 8:30am-6PM

Women Empowered Boutique is part of Project Concern International’s Women Empowered Program.

They just celebrated their one year Anniversary!

Some of the partners in the boutiqe are Mary Mar, Magic Sea Jewelery, Tienda Lunar, Urban Garden, El Taller DE MI Tatis, Au Gourmet Coffee, and more.

The store is part of the PCI microenterprise learning incubator in PCI’s Wealth Generation Pathways framework, where women from underserved communities have an opportunity to run a small business.

Inside there is a fabulous selection of hand crafted high quality products! They also have a cafe and coffee shop!

Mayra Mache is the owner of El Taller de Mi Tatis, which sells multipurpose tote bags made by several members of Mache’s family, including her daughter and grandson.

The bags are made for both men and women and we loved them when we spotted them! They include an attached towel or an attached blanket, and when turned inside out become a complete towel or blanket. Some are even hand-painted. (watch video to check this out)

Jessyka Lizarraga is the owner of Tienda Lunar, who sells natural products including natural disposable wash cloths, a medical grade silicone menstrual cup, facial masks, essential oils, Quartz and jewelry made from Quartz.

Lizarraga moved to San Diego from Tijuana eight years ago and was already a merchant. PCI’s programs helped her learn the requirements for merchants in the U.S.

Although in many countries women are achieving equality in health outcomes and primary school enrollment rates, the world has not seen the same kind of progress when it comes to gender equity in economic opportunity. Women consistently trail men in formal labor force participation, access to credit, savings rates, income levels, entrepreneurship rates, as well as in inheritance and ownership rights.

Evidence shows that putting economic resources in women’s hands is the best way to accelerate development and sustainably reduce poverty.

Women typically invest in their families and communities significantly more than men – spreading wealth and increasing the quality of life for themselves and their families.

PCI has made a commitment to ensure that all of our work includes an explicit focus on gender equality and women’s empowerment.

About PCI:
Project Concern International (PCI) is a global development organization that drives innovation from the ground up to enhance health, end hunger and overcome hardship—resulting in meaningful and measurable change in people’s lives.

Guided by the core values of integrity, accountability, respect and creativity, PCI envisions a world in which the most vulnerable people will have the power to lift themselves out of poverty and to create vital, healthy lives for their families and communities now and for the future.

Founded in 1961 by a young doctor from San Diego, California, who saved the lives of two small children while volunteering at a health clinic in Tijuana, Mexico, today PCI works in 16 countries across Asia, Africa, and the Americas, including the United States. Last year PCI’s programs impacted the lives of nearly 12 million people.


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